All About Internet Marketing

Keyword Optimization

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Keywords are the most important part in optimization process. You should know the right keywords for your products and services as they will soon boost web traffic and attract internet users to visit your site. Usually, we ask where to insert keywords in our site to tell search engines what our business is all about.

The keywords Advantage:

Page URL

Placing keywords or key phrases can gain extra advantage and can help achieve high rankings in search engines. Be sure to make a sensible name by not staffing all your keywords in the URL. Remember, the shorter the domain name the better for users to easily remember it. Mind you that having keywords or phrases is not advisable to a well established and high rank sites or business and changing it for the sake of SEO is neither beneficial. This is only good for creating a new web pages or site.

In case, you are in doubt which separator to use, visit Hyphen vs Underscore

Web Page Optimization

Keywords properly placed in your web page will definitely pull you up in SERP. Titles are very important and they are weighed more than any other else in the HTML code. Place the most important keyword at the beginning of the title followed by the support words. But don’t over stuff them. Insert other keywords in your “meta description” and “meta keywords”. Remember that Page Titles and descriptions are the one showing up on results page and they become the basis for users to either click the site or not. Make a unique title, descriptions and keywords in every page to avoid conflict with search engines especially when you check on the Google webmaster tool. Your web content should also include keywords in bold, highlighted, emphasized and placed in headers (h1-h6) if possible to inform search engines of their importance. Also use keywords in alt image attributes.

Off-page Optimization (Inbound Links)

Make your site popular online by getting links from different site! Web page optimization should be supported by LINKS to rank high in search engines. Use keywords as an anchor text. Search engine loves context clues. It helps search engines informed of what your site is all about. The more links you have from reputable and related sites, the faster you will rank in search engines.

Example:

Use this Marketing on the Internet instead of http://internet-marketing-ronzieb.blogspot.com or www.internet-marketing-ronzieb.blogspot.com or click here.

Kinds of Optimization

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On-Page Optimization

Includes on-the-page factors influencing rankings such as proper insertion of keywords in the source code, correct placement of meta tags, using search engine friendly and readable scripts, alt tags optimization. Basically, this refers to the content management system used.

Keyword Analysis

Keywords are considered as one of the vital elements in optimization. Choosing the proper and right keywords or key phrases is very important as it will bring targeted web traffic. It should be unique in every page, specific or country-specific and think of words that people will search on to find your business or businesses like yours. There are free software tools you can choose online or download to help you build specific keywords or key phrases.

To gain a serious advantage in search engine rankings, it is best to place your major keyword in your domain name or URL. Consider placing a hyphen (-) [domain/two-words.html] or underscore (_) [domain/two_words.html] rather than writing them as one. Otherwise, search engines will understand it as a single word

Title Tag

Your Title tag should be placed before all other tags to avoid search engines overlooking it and should be unique in each page.

Avoid using too much stop words such as “and, on, a, and other auxiliary words” as search engines don’t take them into consideration. The lesser stop words, the better.

Place your keywords in the Title tag at least once, but don’t make it look like you’re doing keyword stuffing by putting in long lists of keywords. Start with important keyword followed by support words and always use lower case letters as they are found first in the search engine result. Avoid using superlatives. Ideal Page Titles can be 60 characters long inclusive of separators, punctuations and spaces.

Meta Tags

Meta tags are part of the HTML code: Title, Description, Keywords, Robots, copyright, author, etc.

Meta description – The actual words placed within this tag are given some crucial weight with most major search engines today and can really help a page to rank higher in the search results for specific keywords and key phrases. Just as important, the words placed in the meta description tags appear under the title in a search engine’s list of results, giving searchers a much better idea of what that page is all about.

Meta keywords – Used to help search engines understand the content of your web page. It is ideal to concentrate on 3 to 5 major keywords or key phrases rather than having bulk of keywords.

Meta Robots – This attribute can specify what certain pages should not be indexed or followed by search engine robots.

Content (keyword emphasis, alts, headers)

Web content are the text from the body area of your code and it is vital to have your web copy keyword-enriched.

Headers search engines consider text in the headings to be essential and having your keyword there will positively influence your website’s overall optimality.

Bolds, Emphasis, Italics – The fact that you put a certain keyword or phrase in bold tells the search engine that you place an emphasis on it. Naturally it considers these words or phrases to be more important than those in regular font.

Image optimization

Search engines cannot read images, only text. So putting an alt attribute will make it readable to search engines. This is also a good way to place keywords in alt tags to optimize images.

Include Pages to your site

Include a separate “About Us” and “Contact Us” pages, and make room for News, Press Release, White Paper, Testimonial, Blog or Articles.

Create a Sitemap

Sitemap helps user to navigate your internal pages easily. Submitting sitemaps to search engines will help in determining which page of your site has a higher priority in terms of indexing than the other. You can also track which pages from your site is not indexed or causes conflicts or problems as read by the search engines.

Off-Page Optimization

A way of optimizing websites using off-the-page strategy influencing search engine rankings and popularity online through inbound and outbound links. In short, it’s all about LINKS.

Link Building

There are three types of building links:
One Way Links ( Site A points to Site B)
Also called as incoming links or inbound links, It is a very effective way of building links as it looks natural to search engines thus, telling how important and interesting the site is.

Reciprocal / Two Way Linking (Site A points to Site B and in return, Site B points back to Site A)
It is a mutual link between two sites where both benefit web traffic.

Three Way Links (Site A points to Site B and Site B points to Site C and Site C points to Site A)
It is a different type of exchanging links that will look more natural than reciprocal links.

Directory Submissions

A good way of building backlinks, but make sure these directories are of good PR value.

Press Release Submissions

Submit press release to PR sites so that readers will know stories, news or updates with what you are up to currently in the market. Make fresh content that is reader friendly giving them reasons to keep coming back to your site, bookmark your page, and they may even provide word-of-mouth advertising.

Blog

Writing quality and interesting content will help attract visitors to your site. By posting them to blog sites, readers will have a chance of visiting your site, bookmark and talk about it on the net, a good way to boost web traffic.

Social Bookmarking and Networking

Bookmarking and Networking sites are good sources of traffic. You will have the chance to share your site to others and have them list in their favorites and share with their friends. The more popular your site is, the better ranking you will get fro search engines.

Comments and Forum Posting

Actively participate in forums using signature linking and comments.

Useful Tips:

Use keywords as your anchor text (known as context clues) rather than using your site’s URL because it helps in telling search engine robots what your site is all about and to gain weight in that particular key phrase. (ie, Online Marketing Concept rather than www.onlinemarketingconcept.com)
Link only to sites with good Page Rank value, relevant sites or categories and sites with good traffic.
Although frameset can now be optimized, avoid using them. It will be hard to optimize site using frames or framesets because search engines will not index pages containing frames, some browsers doesn’t support frames, visitors cannot bookmark pages from frames, it is hard to navigate through pages in frames and difficult to print content of all frames.
Do not link to sites that uses “nofollow” or “noindex” attributes because it has no value at all as they are telling search engine robots not to visit links listed.

What is Internet Marketing?

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Internet marketing is probably the most popular promotional medium for products and services. For years, it has proven its value to many businesses in terms of profits and sales having little to cost. The remarkable increase in the number of internet users everyday from different countries either through a digital or any electronic machines shows how much money are spent online. People are more comfortable with online shopping especially using the major key-players search engines like Google, Yahoo and MSN and vertical search engines like EBay, Amazon and more. It is extremely important that one’s business should be visible over the net and interestingly catchy for customers to keep going back to the site for a possible repeat purchase.

Different Elements of Internet Marketing

Web Design and Development

You must own a site. This is the first step in communicating to your prospects. This is where the audience would be able to know what your business is all about by creating a well informed content and profile and detailing what products and services will suit their needs. This is the right time to show off what you have because your site will speak in your or your company’s behalf.

Search Engine Marketing

Having a site is not enough. You have to make an extra effort to be seen by your prospects. Do a little research where they usually park online. Make a list of all the search engines and possible sites that will help you bring closer to your clients. These search engine marketing methods are strategically things you should consider in marketing online:
- Search Engine Optimization (SEO)
- Pay per click (PPC)
- Press Release Submissions
- Submissions to Directories and Social Bookmarking sites
- Forum Postings
- Media Optimization:
Email Marketing

One of the oldest marketing strategies of introducing your products to possible buyers. This is done by sending electronic mails to different e-mail addresses in your list. Nowadays, it’s not as much as effective as it looks spammy and people are pissed off receiving bulk of unsolicited emails everyday, putting your company on their block lists.

Different kinds of E-mail marketing online:
Direct Email
Newsletters
Advertisements from newsletters

Banner Advertising / Web Banner

A very creative tool of marketing products or services using images, java scripts or multimedia objects with the aim of attracting customers to cause web traffic from possible clicks referencing them to your site.

Digital Marketing

A digital way of promoting products or services hosted through electronic gadgets (like mobile phones), sms/mms, digital outdoor and display banner ads.

Classified Advertising

A textually based advertising common in newspapers online and other periodicals with little information such as business name and contact info.